Dolis
Logo Design.

Dolis is a contemporary cosmetics brand created for a new generation of beauty consumers who value individuality, confidence and self-expression. The identity was developed around a distinctive custom wordmark and mirrored butterfly-inspired symbol, creating a visual language that feels elegant, modern and highly recognisable.

The wider brand system combines refined typography, a restrained colour palette and premium material finishes across packaging, product applications and campaign imagery. Embossing, debossing, metallic surfaces and carefully controlled layouts add a tactile, elevated quality, while the photography introduces a more expressive and fashion-led side to the brand.

The result is a cohesive beauty identity designed to feel both sophisticated and youthful, balancing clinical precision with personality across every touchpoint.