Shawarji
Logo Design

Shawarji is a modern fast-casual Middle Eastern restaurant concept built around authentic shawarma, open-fire grilling, and vibrant street-food culture. To support their multi-location expansion, drive high-volume foot traffic, and position them against competing regional fast-food chains, I developed an energetic visual identity engineered to project culinary authenticity, fast-paced service, and modern appetite appeal.

My Objective & Strategic Direction

• Fast-Casual Market Positioning: Transform traditional street-food roots into a scalable, modern franchise identity tailored for high-density retail locations and food halls.

• Appetite & Brand Recall: Create a high-impact, memorable visual system that drives immediate brand recognition across busy urban corridors and food delivery applications.

• High-Efficiency Touchpoints: Build an operational brand framework designed to perform across environmental signage, high-volume packaging, kitchen crew uniforms, and digital ordering boards.

My Visual Strategy & Execution

My strategy focused on capturing the energy of authentic spit-roasting and urban street culture through a bold, contemporary design system. I built the brand architecture on three core pillars:

• Identity & Logomark: A dynamic typographic mark and custom icon I crafted to symbolize the rotating spit, flame-roasted prep, and bold culinary craftsmanship.

• Color & Typographic Palette: A high-energy, appetite-stimulating palette paired with punchy, heavy-set typography I selected for maximum visibility across street-level signage and digital menus.

• Restaurant & Packaging Touchpoints: A comprehensive suite of operational brand assets I delivered, including greaseproof sandwich wraps, custom takeout boxes, interior environmental graphics, digital kiosk interfaces, and staff apparel.

Key Deliverables Delivered

• Brand Strategy & Fast-Casual Market Positioning

• Custom Logo & Icon System

• Restaurant Identity Guidelines

• Typography & Appetite Color Palette

• Sustainable Takeout Packaging & Wrap Design

• Environmental Signage, Uniforms & Digital Menu Systems