Construction Company Logo Design & Brand Identity – Ray Leonard

Brand | Rayleonard
Industry | Construction
Services | Brand Identity | Logo | Stationery | Guidelines

Brand identity design for Ray Leonard, a construction company specialising in roofing with plans to expand into broader construction services. The logo & identity centres on a geometric “R” symbol constructed from overlapping roof tile forms, creating a distinctive mark that directly reflects the company’s core trade. Built on precise grid geometry, the symbol communicates craftsmanship, structure, and reliability, key qualities in the construction industry. A restrained monochrome palette and modern typographic system extend the identity across stationery, digital platforms, and brand communications, forming a bold and scalable visual system designed to grow alongside the business.