Firearms Restoration Branding for a Family-Run Business

Scope:
Logomark | Wordmark | Stationery Assets
Catalogue | Colour Palette | Typography

The Turnbull Firearms Restoration identity was approached with a strong respect for heritage, craftsmanship, and historical accuracy. The logo was designed to feel timeless rather than modern, avoiding trends in favour of a mark that could sit comfortably alongside archival materials, engraved metalwork, and traditional print applications.

logo design for turnbull restoration featuring a turning bull
A black smartphone lying on a dark surface with a website featuring a silver and black revolver and the text 'Turn Bull' on the screen.
Close-up of a vintage Winchester 1886 rifle showing the bolt, stock, and trigger mechanism.
A detailed, vintage-style engraved pistol with engravings and wood grips, set against a plain dark background, with the text 'Turnbull' and a logo above, and contact information below.
Three social images showing welding and blacksmithing processes with the word 'TURNBULL' at the bottom.
Three different vintage guns displayed in a row, showing close-up details and engravings.
Online page showing two detailed images of firearms, with filters on the left for make, model, action, gauge, caliber, and types. Each firearm is labeled as a finished browning buck mark contour URX, with a log number, caliber, and price of $776.

Logo Marque
The Turnbull logo was developed around a simplified turning bull — a direct visual reference to the name and a symbol of strength, control, and craft. The focus was on clarity, proportion, and typographic integrity, allowing the mark to feel precise, disciplined, and enduring.

Catalogue Design & Visual System
Alongside the logo, a full printed catalogue was designed to showcase Turnbull’s restoration work in a structured, refined manner. The catalogue layout prioritises imagery and craftsmanship, using restrained typography, generous spacing, and a disciplined grid system to let the work speak for itself.

Outcome
The completed identity and catalogue form a unified system that supports Turnbull Firearms Restoration’s legacy while providing a clear, professional framework for future materials. The work balances tradition with clarity, ensuring the brand remains authoritative, recognisable, and enduring across both print and physical applications.